Have you been thinking about affiliate marketing to increase your website's revenue?
If this is the case, you should also know the importance of disclosing to your customers each time you use one.
Not sure for affiliate link disclosure is possible? Keep reading to learn how.
What is Affiliate Marketing?
Affiliate marketing offers companies a chance to advertise products to customers taking advantage of the websites their customers visit every day.
Websites recommend products to customers and in return, they receive a small commision for their efforts.
How to Become a Succesful Affiliate Marketer?
Before you start playing the affiliate marketing field, you should do your research and learn the rules.
The more you know, the better your chances to succeed. You should only affiliate with products you believe in, otherwise, your customers might lose faith in you.
And make sure you read over the terms before you sign up for any affiliate programs.
Why Do You need to Disclose?
There are two reasons why you need to disclose the use of affiliate links on your site. For one, it ensures transparency in your site. There's nothing worse than readers who feel played.
Secondly, it promotes fair competition between everyone and gives marketers a chance to fairly grow their business.
Disclosure Best Practices
In order for affiliate marketing to work, you need to develop best practices that will allow you to effectively disclose the links.
Make the Disclosures Obvious
While obvious locations can mean different things to different people, you have to make sure everyone understands what you mean.
If you're worried your links are not as obvious as they should, you can do one of two things.
Start by disclosing the affiliation at the top of the post. This way the reader can decide whether or not they want to keep reading.
If you're not to keen on disclosing at the beginning of the post, you can always add an asterisk and explain in a footnote.
You know you should disclose affiliate links, but what if you're not sure?
Disclose the use of affiliates whenever you get paid for the affiliate link. Also, you might want to disclose it each time you use the link even if you've done it before.
If you're on the border of whether or not you should disclose, you should disclose anyway.
The Language Should Be Clear
You should use clear language to disclose your use of affiliate links. There's nothing wrong with using affiliate links so be direct and brief with the disclosure.
Use simple words that help readers understand what it all means. If you use words such as “compensation” and “commission,” then your readers will feel looped in.
Affiliate Link Disclosure: The Bottom Line
Affiliate link disclosure is essential if you want to maintain transparency, stay competitive and continue having your customer's trust.
Disclosing affiliate links can be done in only a few steps.
Did you learn useful information from these tips? If so, visit our blog to learn more marketing tips and tricks.